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PWC Boston: The Power of Personal and Corporate Brand Building

June 25 | 8:30 am - 9:30 am

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The Nike Swoosh, Amazon’s swooping arrow, Apple: they are brands that are emblazoned in our minds and synonymous with immediate feelings, thoughts, and preferences. How these instinctual reactions are formed is no accident – it is due to crafted exposure to the brand’s image, intentional messaging, advertising, and personal experience. While your firm branding is of critical importance, the power of your personal brand cannot be understated. Personal branding both internally within your firm/institution as well as externally serves as a powerful vehicle to influence, reinforce, and build business and your network. In an Uberized economy where research on anyone and anything is at one’s fingertips it is important to cultivate and manage your own brand with thoughtful consideration. Through an engaging diverse panel exploration with a mix of industry leaders we will discuss how to navigate creating a personal and corporate brand through targeted questions, lessons learned, and shared stories.

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